Customers aren’t searching for “pool service” nationwide; they’re searching for “pool service near me” “pool service in [city].” A localized SEO strategy helps you get found on Google Maps and local search results so you can turn more nearby searches into leads.
If you’re not appearing in local searches, you’re leaving money on the table and missing out on ready-to-hire customers in your service area.
Your Potential Customers Are Looking For You Online
A few years ago, Google reported that about 46% of all Google searches have a local intent. Even if that seems high, it’s clear that users will search for local services when they need them. You lose valuable customers if your business isn’t visible in these results.
What is Included in Our Local SEO Services
Our local SEO process is simple, but effective, utilizing a strategy that are both on-site and off-site.
While there are many factors in play when it comes to optimizing for local search, they all work together to make sure you show up when users are searching.
Google Business Profile Optimization
Your Google Business Profile is the most popular local directory to use. It’s also an important local ranking factor in Google Maps.
We’ll set up and optimize your profile with the right categories, detailed service areas, eye-catching photos, regular posts, and timely updates. This makes sure you stand out in the local map pack and convert searchers into callers.
NAP Consistency and Local Citations
Beyond the Google Business profile, users also look for help at directories like Yelp, Angi, Houzz, and HomeAdvisor. We will make sure you have a presence in all of the relevant places.
Your business name, address, and phone number (NAP) must be consistent across the web. We audit and fix any inconsistencies in directories and local citations to avoid confusion for Google and your customers.
Review Response & Generation Strategy
Like it or not, online reviews are crucial for local trust and rankings. It’s just as important to handle both the positive and negative reviews.
We help you develop a smart process to gather more 5-star reviews, respond effectively, and showcase your reputation to potential customers.
Local Keyword Strategy
User’s search behaviors change throughout the years. Presently, search has gotten more targeted and the intent is clearer.
We research and target the specific keywords your potential clients are using to find services like yours.
Instead of just “pool builder,” we focus on phrases like “pool builder in [city]” or “best fiberglass pool installer in [city]” ensuring your site ranks for the searches that matter most to your business.
Location Landing Pages
Unlike retail stores or restaurants, pool businesses travel to their customers. We understand the unique challenges of for service-area businesses.
If you serve multiple cities or states, we create or optimize location-specific pages that rank well and speak directly to local audiences.
We do not cut corners and simply copy-paste pages just to change the location. Each state, county, and town should have a different tone-of-voice.
These pages increase your reach without diluting your main site’s authority.
Ready to Get Found Locally?
Don’t let your competitors grab all the local leads. Contact us today to set a free strategy session.
Let’s make sure your pool business shows up where it matters most…at the top!