If you run a pool business, whether you’re building, servicing, or selling supplies, your customers are already searching online. The question is, are they finding you or your competitors?
We specialize in SEO services tailored specifically for pool companies. We help you climb the search rankings, get discovered locally, and turn that visibility into real leads, appointments, and sales.
Whether you’re a solo operator or running crews across multiple locations, we’ll help make sure your website works as hard as you do.
Understanding SEO
Search Engine Optimization (SEO) is the process of improving your website and online presence so that you appear at the top of search engines like Google. When someone types in a phrase like “pool resurfacing Dallas” or “types of chlorine for pools,” they’re looking for answers. If your site ranks well, that lead is yours.
Local SEO focuses on those kinds of location-based searches, which are especially important in the pool industry. It includes optimizing your Google Business Profile, showing up in the map pack, and targeting service areas with the right keywords.
Keywords are at the heart of SEO. These are the phrases your ideal customers type into Google. If your website uses those keywords in the right way, Google is far more likely to show your business to people in your area. It’s about being visible at the exact moment someone is looking to hire you.
Are You Ready to Get Found Online?
Why SEO Matters for Pool Businesses
When someone needs their pool cleaned, repaired, or built, they’re not flipping through the Yellow Pages! They’re pulling out their phone and searching.
For pool companies, this makes SEO more than just a nice-to-have. A lot of business is often seasonal which makes a short window of opportunity. That means when people are ready to research and buy, you need to be visible at the top of search results, or they’ll find someone else who is.
Paid ads can help, but you’re renting space. Stop paying and the leads stop. SEO, on the other hand, is an investment in your business’s long-term growth. Once your site ranks well, you can enjoy a steady stream of free, high-intent traffic month-after-month.
When done right, SEO doesn’t just improve your rankings. It fills your schedule, builds trust with new customers, and positions your company as the go-to pool expert in your area.
What Our SEO Services Include
Every pool company is different. However, we start every project with a full website audit and keyword strategy. We’ll identify where your site stands, where your competitors rank, and exactly what needs to happen to move the needle. From there, we tailor a campaign that fits your services, goals, and location.
All optimizations and strategies follow Google’s (and Bing’s) searcher guidelines. This means we do not offer short cuts and short-term “hacks” that can lead to short-term success.
SEO is a marathon, not a sprint. A strong foundation of content and authority will provide long-lasting success for your search results.
Website & Content Optimizations
Optimized Site
Your website is search engine friendly. It can be found, crawled and rendered by all search engines
Keyword Targeting
Optimizing key meta data and content with targeted terms based on your industry expertise and location.
Content Creation
Create and refine service or blog page content to answer what your customers are searching for.
Local SEO
Business Profiles
Make sure your business is registered and optimized in the appropriate registries, including Google Business.
Customer Reviews
Build trust to encourage positive customer reviews and manage any negative feedback professionally.
Local Content
Create engaging localized content that drives leads and converts visitors into potential customers.
Learn more about our local SEO strategy
Reporting & Analytics
Analytics
Monitor Analytics, including Google Search Console and Bing Webmaster Tools for key query and impression data
Keyword Tracking
Track key terms and monitor keyword shifts on a weekly basis. We track both your company and competitors.
Reporting
Report on month-to-month trends including traffic, keyword shifts, competitor analysis, and backlinks.
Let’s Talk About Growing Your Pool Business
Whether you’re trying to fill your calendar for the busy season or looking to reduce your reliance on ads, we’re here to help.
Set a free strategy session today and let’s talk about how we can get your pool business found online.